Florida Tech students and faculty challenged themselves on a 60-foot inflatable obstacle course and boxing ring during a special presentation for the Florida Army National Guard at the end of the spring 2006 semester. The festivities were the culmination of a semester-long project conducted by students in BUS 3601-02 Marketing Principles taught by Dr. Andrew Cudmore, assistant professor of marketing. The students created PawMark, their own marketing agency, to design, carry out and evaluate a collegiate marketing campaign for the Florida Army National Guard.
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